Web content
Web content is the major driver of traffic to your site and increased traffic
increases profits. In addition to the human visitors you also need to satisfy
the search engines of the relevance of your content to the information sought by
the visitors. Both these criteria need to be addressed when creating niche
content for SEO.
Its natural when starting out to feel daunted by the prospect of having to
write content for your website. The
Netwriting Masters Course is a free publication and
a wonderful source for learning how to write good content.
Obviously there is an advantage to having a site about a hobby or something
that you are passionate about but if not, it's a little harder but not
impossible. Research the subject, look at similar sites etc and then start
writing. Invariably once you get going its not that difficult to fill the pages.
What are the options for those who either don't like or don't want to write
their own content. You could get someone else to do it all for you for a fee.
Professional custom written articles can be obtained through services offered by
sites like Just Articles Elance or Rent a Coder.
Alternatively you could publish other peoples articles on your site with
their permission. While you don't actually pay for these articles reproduction
of them on your site comes at a price. It usually involves attaching the authors
resource box to the article which could mean an unnecessary link away from your
site. Goarticles.com, EzineArticles.com and ArticleFever.com
are some of many sites offering free content. They are good starting points to
get a feel of what is on offer and under what conditions you may reproduce such
content.
Another option is to use free content not protected by copyright like public
domain material. You can also purchase private label material or resell rights
which allows you to publish other peoples work as your own. You can take their
work, make changes if you wish or publish it as is as though you are the author.
There are also membership sites like
Infogoround where you pay a monthly fee for access to top quality private
label articles that can be used for content on your site.
Whichever option you use its very time consuming searching for articles.
There is a software tool >
Jvw Article extractor which can
drastically speed up the search. You enter the keywords and get back a list of
relevant articles.
Writing your own articles for free distribution is a great way to freely
advertise your web site. By placing a link in your resource box you get a link
back to your site from each site that publishes your article. Another good piece
of software to look at, if articles are to be a major part of your business
plan, is
Article Announcer. Its expensive but worth
looking at if articles are to play a major role in your action plan. It provides
a clever means of driving targeted traffic to your website and automates article
submission to the directories etc.
For free article submission see articlemarketer.com